|
We wanted to change the industry standards of cross-country skiing sport, so we designed an innovative shoe that is closely linked with the history of cross-country skiing and its future. Owing to its design, materials and production technology, the shoe is almost completely degradable and as such the first on the market. It has excellent technical and thermal properties, while being waterproof and breathable. The last is comfortable and adapts to a multitude of foot shapes. All unnecessary elements are removed and the simple and straightforward design highlights its functional character. Its generic shape can be used as a men’s, women’s or children’s model.
So, ethics or asthetics? We say: both! Cross country skiing is one of the most ecological sport and it deserves the equipment for enjoying the pristine connection with nature.
See our lecture on Credle to credle conference.
|
|
Business case:
A truly ecological approach means added value
Product design:
Jure Miklavc, Jože Carli
Client:
Alpina d.o.o.
Year:
2009
Awards:
Red dot design award 2010
Bio design award / honourable mention
Link:
www.alpinasports.com
Media:
Agenda
Cradle 2 Cradle lecture
|
|
